http://www.stevecatanzaro.com Steve Catanzaro Wed, 24 Apr 2013 14:17:09 +0000 http://www.stevecatanzaro.com en http://www.stevecatanzaro.com/worldmade-Passport-1 http://www.stevecatanzaro.com/following/stevecatanzaro.com/worldmade-Passport-1 Wed, 24 Apr 2013 14:17:09 +0000 Steve Catanzaro 5473529 During a client review I was asked to help the new business team create some collateral for the Johnson & Johnson meeting. My major contribution came in the form of a one-of-a-kind passport for all new clients to receive as gifts. Our deadline allowed only two days for design and production and JWT continues to use them for potential clients. Role: art direction, design, production <img src="http://payload158.cargocollective.com/1/0/30073/5473529/cover-web.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload158.cargocollective.com/1/0/30073/5473529/cover-web_o.jpg" data-mid="29471889" border="0" align="left"/> Alternate Cover <img src="http://payload158.cargocollective.com/1/0/30073/5473529/cover2-web.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload158.cargocollective.com/1/0/30073/5473529/cover2-web_o.jpg" data-mid="29471890" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/0/30073/5473529/id-page-web.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload158.cargocollective.com/1/0/30073/5473529/id-page-web_o.jpg" data-mid="29471891" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/0/30073/5473529/passport_0000_2-3.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload158.cargocollective.com/1/0/30073/5473529/passport_0000_2-3_o.jpg" data-mid="29472022" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/0/30073/5473529/passport_0001_2-3 closeup.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload158.cargocollective.com/1/0/30073/5473529/passport_0001_2-3 closeup_o.jpg" data-mid="29472027" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/0/30073/5473529/passport_0002_4-5.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload158.cargocollective.com/1/0/30073/5473529/passport_0002_4-5_o.jpg" data-mid="29472028" border="0" align="left"/><img src="http://payload158.cargocollective.com/1/0/30073/5473529/passport_0003_4-5 closeup.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload158.cargocollective.com/1/0/30073/5473529/passport_0003_4-5 closeup_o.jpg" data-mid="29472030" border="0" align="left"/> During a client review I was asked to help the new business team create some collateral for the Johnson & Johnson meeting. My major contribution came in the form... http://www.stevecatanzaro.com/Macy-s-Mobile http://www.stevecatanzaro.com/following/stevecatanzaro.com/Macy-s-Mobile Thu, 18 Apr 2013 13:16:23 +0000 Steve Catanzaro 5415475 Contributing to Macy's mobile experiences with Backstage Pass and the Bridal registry. Collaborated with producers and developers to design layouts and assets for mobile web apps. Role: user interface design, production Fullscreen <img src="http://payload155.cargocollective.com/1/0/30073/5415475/macys-mobile-spring.jpg" width="670" height="366" width_o="1280" height_o="700" src_o="http://payload155.cargocollective.com/1/0/30073/5415475/macys-mobile-spring_o.jpg" data-mid="29292244" border="0" align="left"/> Macy's launched a mobile initiative for their Backstage Pass. The concept behind this idea gives users a chance to access fashion advice, beauty secrets, and insider tips from any phone. <img src="http://payload155.cargocollective.com/1/0/30073/5415475/macys-mobile-bridal-registry.jpg" width="670" height="366" width_o="1280" height_o="700" src_o="http://payload155.cargocollective.com/1/0/30073/5415475/macys-mobile-bridal-registry_o.jpg" data-mid="29292246" border="0" align="left"/> Designed Macy's web app with landing page making use of a video promoting Macy's Bridal Wedding & Gift Registry. Gift Registration web app with Vertical accordion menu making good use of space keeping "mobile first" in mind. Contributing to Macy's mobile experiences with Backstage Pass and the Bridal registry. Collaborated with producers and developers to design layouts and assets for... http://www.stevecatanzaro.com/HSBC-Installation http://www.stevecatanzaro.com/following/stevecatanzaro.com/HSBC-Installation Thu, 21 Mar 2013 11:39:57 +0000 Steve Catanzaro 5230646 Primary goal to communicate the tangible nature of perpective in a physical, public, outdoor space. This outdoor installation gave a sense how perspective is an important part of seeing clearly. When the audience stands in the correct area, the message becomes clear. Role : visual artist, designer Fullscreen Initial creative direction <img src="http://payload146.cargocollective.com/1/0/30073/5230646/Perspective-Install-11-25-1.jpg" width="670" height="366" width_o="1280" height_o="700" src_o="http://payload146.cargocollective.com/1/0/30073/5230646/Perspective-Install-11-25-1_o.jpg" data-mid="28132321" border="0" align="left"/> Developing the 3D perspective <img src="http://payload146.cargocollective.com/1/0/30073/5230646/HSBC_perspective-install-02.png" width="670" height="366" width_o="1280" height_o="700" src_o="http://payload146.cargocollective.com/1/0/30073/5230646/HSBC_perspective-install-02_o.png" data-mid="28130293" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/0/30073/5230646/HSBC_perspective-install-03.png" width="670" height="366" width_o="1280" height_o="700" src_o="http://payload146.cargocollective.com/1/0/30073/5230646/HSBC_perspective-install-03_o.png" data-mid="28130295" border="0" align="left"/> Final 3D perspective view <img src="http://payload146.cargocollective.com/1/0/30073/5230646/HSBC_perspective-install-final-01.png" width="670" height="366" width_o="1280" height_o="701" src_o="http://payload146.cargocollective.com/1/0/30073/5230646/HSBC_perspective-install-final-01_o.png" data-mid="28130298" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/0/30073/5230646/HSBC_perspective-install-zoom.png" width="670" height="366" width_o="1280" height_o="700" src_o="http://payload146.cargocollective.com/1/0/30073/5230646/HSBC_perspective-install-zoom_o.png" data-mid="28133507" border="0" align="left"/><img src="http://payload146.cargocollective.com/1/0/30073/5230646/HSBC_perspective-install-final-02.png" width="670" height="503" width_o="1280" height_o="961" src_o="http://payload146.cargocollective.com/1/0/30073/5230646/HSBC_perspective-install-final-02_o.png" data-mid="28130300" border="0" align="left"/> Primary goal to communicate the tangible nature of perpective in a physical, public, outdoor space. This outdoor installation gave a sense how perspective is an... http://www.stevecatanzaro.com/Daybreak http://www.stevecatanzaro.com/following/stevecatanzaro.com/Daybreak Sun, 10 Mar 2013 21:57:04 +0000 Steve Catanzaro 5136195 A recently retired couple—who are still very active on various corporate boards and charitable foundations approached me to design personalized identity for their professional/social lifestyle. Many ideas were reviewed and the final being the Daybreak "fly" has significant meaning to the couple. *more images to come Role: art direction, design Fullscreen Initial study/sketch <img src="http://payload141.cargocollective.com/1/0/30073/5136195/daybreak-pencil.jpg" width="670" height="366" width_o="1280" height_o="700" src_o="http://payload141.cargocollective.com/1/0/30073/5136195/daybreak-pencil_o.jpg" data-mid="29500068" border="0" align="left"/> Original Illustration for Daybreak's logo-mark <img src="http://payload141.cargocollective.com/1/0/30073/5136195/daybreak_fly-1.jpg" width="670" height="366" width_o="1280" height_o="700" src_o="http://payload141.cargocollective.com/1/0/30073/5136195/daybreak_fly-1_o.jpg" data-mid="29500062" border="0" align="left"/> Final version for press <img src="http://payload141.cargocollective.com/1/0/30073/5136195/daybreak_fly-2.jpg" width="670" height="366" width_o="1280" height_o="700" src_o="http://payload141.cargocollective.com/1/0/30073/5136195/daybreak_fly-2_o.jpg" data-mid="29500065" border="0" align="left"/> <img src="http://payload141.cargocollective.com/1/0/30073/5136195/daybreak-detail.jpg" width="670" height="366" width_o="1280" height_o="700" src_o="http://payload141.cargocollective.com/1/0/30073/5136195/daybreak-detail_o.jpg" data-mid="29499940" border="0" align="left"/> <img src="http://payload141.cargocollective.com/1/0/30073/5136195/daybreak-lockup2.jpg" width="670" height="366" width_o="1280" height_o="700" src_o="http://payload141.cargocollective.com/1/0/30073/5136195/daybreak-lockup2_o.jpg" data-mid="29499943" border="0" align="left"/> A recently retired couple—who are still very active on various corporate boards and charitable foundations approached me to design personalized identity for their... http://www.stevecatanzaro.com/Rolex-Live-For-Greatness http://www.stevecatanzaro.com/following/stevecatanzaro.com/Rolex-Live-For-Greatness Fri, 08 Mar 2013 01:39:27 +0000 Steve Catanzaro 2277317 Rolex planned an exhibit at there headquarters in Genevea to show their Live For Greatness campaign. Using a timeline the three dimensional space was created for the presentation to the client. Actual perspective and scale are used. Role : visual artist, designer Fullscreen <img src="http://payload.cargocollective.com/1/0/30073/2277317/rolex_exhibit_left_01.jpg" width="670" height="377" width_o="1136" height_o="640" src_o="http://payload.cargocollective.com/1/0/30073/2277317/rolex_exhibit_left_01_o.jpg" data-mid="27585411" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/30073/2277317/rolex_exhibit_right_01.jpg" width="670" height="377" width_o="1136" height_o="640" src_o="http://payload.cargocollective.com/1/0/30073/2277317/rolex_exhibit_right_01_o.jpg" data-mid="27585412" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/30073/2277317/Rolex_Exhibition-insitu.jpg" width="670" height="377" width_o="1136" height_o="640" src_o="http://payload.cargocollective.com/1/0/30073/2277317/Rolex_Exhibition-insitu_o.jpg" data-mid="27585414" border="0" align="left"/> Rolex planned an exhibit at there headquarters in Genevea to show their Live For Greatness campaign. Using a timeline the three dimensional space was created for... http://www.stevecatanzaro.com/Mr-Donut-App http://www.stevecatanzaro.com/following/stevecatanzaro.com/Mr-Donut-App Mon, 10 Sep 2012 22:56:53 +0000 Steve Catanzaro 4058505 Mr Donut is an amazingly fun native iPhone game. Derived from a simple idea, this app is a full featured, food filled iPhone game that kids and adults will love! With inspiration from the old classics, I gave killer graphics, catchy music and fun sound effects. Includes challenging levels and personal high score, this game has it all. Learn more here! Role: producer, designer, developer <img src="http://payload87.cargocollective.com/1/0/30073/4058505/broccoli-spotlight.jpg" width="670" height="366" width_o="1280" height_o="700" src_o="http://payload87.cargocollective.com/1/0/30073/4058505/broccoli-spotlight_o.jpg" data-mid="27675030" border="0" align="left"/><img src="http://payload87.cargocollective.com/1/0/30073/4058505/carrot_spotlight.jpg" width="670" height="366" width_o="1280" height_o="700" src_o="http://payload87.cargocollective.com/1/0/30073/4058505/carrot_spotlight_o.jpg" data-mid="27675034" border="0" align="left"/> <img src="http://payload87.cargocollective.com/1/0/30073/4058505/donut_0000_Layer-Comp-1.png" width="396" height="744" width_o="396" height_o="744" src_o="http://payload87.cargocollective.com/1/0/30073/4058505/donut_0000_Layer-Comp-1_o.png" data-mid="27605568" border="0" align="left"/><img src="http://payload87.cargocollective.com/1/0/30073/4058505/donut_0001_Intstructions.png" width="396" height="744" width_o="396" height_o="744" src_o="http://payload87.cargocollective.com/1/0/30073/4058505/donut_0001_Intstructions_o.png" data-mid="27605569" border="0" align="left"/><img src="http://payload87.cargocollective.com/1/0/30073/4058505/donut_0002_Layer-Comp-2.png" width="396" height="744" width_o="396" height_o="744" src_o="http://payload87.cargocollective.com/1/0/30073/4058505/donut_0002_Layer-Comp-2_o.png" data-mid="27605571" border="0" align="left"/><img src="http://payload87.cargocollective.com/1/0/30073/4058505/donut_0003_Layer-Comp-3.png" width="396" height="744" width_o="396" height_o="744" src_o="http://payload87.cargocollective.com/1/0/30073/4058505/donut_0003_Layer-Comp-3_o.png" data-mid="27605572" border="0" align="left"/><img src="http://payload87.cargocollective.com/1/0/30073/4058505/donut_0004_Layer-Comp-4.png" width="396" height="744" width_o="396" height_o="744" src_o="http://payload87.cargocollective.com/1/0/30073/4058505/donut_0004_Layer-Comp-4_o.png" data-mid="27605577" border="0" align="left"/> Mr Donut is an amazingly fun native iPhone game. Derived from a simple idea, this app is a full featured, food filled iPhone game that kids and adults will love! ... http://www.stevecatanzaro.com/danamasters-com http://www.stevecatanzaro.com/following/stevecatanzaro.com/danamasters-com Mon, 02 Jul 2012 12:58:40 +0000 Steve Catanzaro 896175 Dana Masters is a vibrant and spiritual fine artist expressing her visions through mixed medias. This simple, yet clean design helps Dana's artwork stand out. Role : design, developement <img src="http://payload.cargocollective.com/1/0/30073/896175/danamasters_home.png" width="670" height="604" width_o="800" height_o="722" src_o="http://payload.cargocollective.com/1/0/30073/896175/danamasters_home_o.png" data-mid="4294690" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/30073/896175/danamasters_art-detail.png" width="670" height="604" width_o="800" height_o="722" src_o="http://payload.cargocollective.com/1/0/30073/896175/danamasters_art-detail_o.png" data-mid="4294692" border="0" align="left"/> Dana Masters is a vibrant and spiritual fine artist expressing her visions through mixed medias. This simple, yet clean design helps Dana's artwork stand out. Role... http://www.stevecatanzaro.com/JetBlue-More http://www.stevecatanzaro.com/following/stevecatanzaro.com/JetBlue-More Mon, 02 Jul 2012 12:58:38 +0000 Steve Catanzaro 509508 I was chosen to work on JetBlue's Happy Jetting campaign from the beginning. JetBlue showed everyone that they have revolutionized the flying industry. With quick jabs, poking fun at the "other guys" while letting the world know they are no longer in the flying business, but the "jetting" business. Role : design, production Transit Posters <img src="http://payload.cargocollective.com/1/0/30073/509508/MORE_than_other_GUYS_SH_spc_2.jpg" width="670" height="158" width_o="670" height_o="158" src_o="http://payload.cargocollective.com/1/0/30073/509508/MORE_than_other_GUYS_SH_spc_2_o.jpg" data-mid="2321405" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/30073/509508/MORE_welcomeABOARD_SH_spc_2.jpg" width="670" height="158" width_o="670" height_o="158" src_o="http://payload.cargocollective.com/1/0/30073/509508/MORE_welcomeABOARD_SH_spc_2_o.jpg" data-mid="2321404" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/30073/509508/MORE_VISITS_2S_spc_600.jpg" width="600" height="459" width_o="600" height_o="459" src_o="http://payload.cargocollective.com/1/0/30073/509508/MORE_VISITS_2S_spc_600_o.jpg" data-mid="2321400" border="0" align="left"/> To get their message across, JetBlue covered subway stations and subway cars. Folks riding the trains could enjoy some fun creative, with witty copy and vibrant graphics. <img src="http://payload.cargocollective.com/1/0/30073/509508/MORE-ribbon-closeup_spc.png" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload.cargocollective.com/1/0/30073/509508/MORE-ribbon-closeup_spc_o.png" data-mid="11377212" border="0" align="left"/> Boston Marathon <img src="http://payload.cargocollective.com/1/0/30073/509508/pickuppace_400wBanner_spc.jpg" width="400" height="600" width_o="400" height_o="600" src_o="http://payload.cargocollective.com/1/0/30073/509508/pickuppace_400wBanner_spc_o.jpg" data-mid="2321337" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/30073/509508/MORE_youcandoit_400wBANNER_spc_1.jpg" width="400" height="613" width_o="400" height_o="613" src_o="http://payload.cargocollective.com/1/0/30073/509508/MORE_youcandoit_400wBANNER_spc_1_o.jpg" data-mid="2321332" border="0" align="left"/> } It was a mad dash to get JetBlue out to the fans of the Boston Marathon. Posters and banners were put up to show that the people of Boston and JetBlue support all the runners. I was chosen to work on JetBlue's Happy Jetting campaign from the beginning. JetBlue showed everyone that they have revolutionized the flying industry. With quick... http://www.stevecatanzaro.com/JetBlue-Terminal-5 http://www.stevecatanzaro.com/following/stevecatanzaro.com/JetBlue-Terminal-5 Mon, 02 Jul 2012 12:58:37 +0000 Steve Catanzaro 509907 When Terminal 5 opened, it was the beginning of a fresh breathe for the Airline industry. JetBlue showed us that terminals didn't have to be constricting and unwelcoming, so they reached out to the human side of air-travel. Role : design, production Transit Posters <img src="http://payload.cargocollective.com/1/0/30073/509907/T5_SH_wireless_spc_1.jpg" width="607" height="144" width_o="607" height_o="144" src_o="http://payload.cargocollective.com/1/0/30073/509907/T5_SH_wireless_spc_1_o.jpg" data-mid="2322927" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/30073/509907/T5_LH_pport_spc_2.jpg" width="670" height="104" width_o="912" height_o="142" src_o="http://payload.cargocollective.com/1/0/30073/509907/T5_LH_pport_spc_2_o.jpg" data-mid="2326174" border="0" align="left"/> Fullscreen <img src="http://payload.cargocollective.com/1/0/30073/509907/T5_SQ_pport_spc_400w.jpg" width="400" height="419" width_o="400" height_o="419" src_o="http://payload.cargocollective.com/1/0/30073/509907/T5_SQ_pport_spc_400w_o.jpg" data-mid="2322929" border="0" align="left"/> When Terminal 5 opened, it was the beginning of a fresh breathe for the Airline industry. JetBlue showed us that terminals didn't have to be constricting and... http://www.stevecatanzaro.com/JetBlue http://www.stevecatanzaro.com/following/stevecatanzaro.com/JetBlue Mon, 02 Jul 2012 12:58:36 +0000 Steve Catanzaro 484089 JetBlue received much acclaim for work that called-out the "CEOs … basically anyone with 'C' in their title." To all the big wigs who can't use private jets, welcome aboard. Role : design, production Fullscreen New York Times <img src="http://payload.cargocollective.com/1/0/30073/484089/welcome_CEO_NYT_spc.jpg" width="396" height="720" width_o="396" height_o="720" src_o="http://payload.cargocollective.com/1/0/30073/484089/welcome_CEO_NYT_spc_o.jpg" data-mid="2190289" border="0" align="left"/> The JetBlue team had to get this New York Times fullpage ad out to the pub by noon on a Friday. From comp to release I worked with creatives to get copy laid in, type set, and JetBlue "Happy Jetting" iconic artwork finalized. The result sent a buzz around the media. Boston Magazine <img src="http://payload.cargocollective.com/1/0/30073/484089/bestofboston_32_Cities_sprd.jpg" width="670" height="468" width_o="823" height_o="576" src_o="http://payload.cargocollective.com/1/0/30073/484089/bestofboston_32_Cities_sprd_o.jpg" data-mid="2190296" border="0" align="left"/> Boston METRO <img src="http://payload.cargocollective.com/1/0/30073/484089/newsprint_BOS_BWI_Launch_spc.jpg" width="600" height="773" width_o="600" height_o="773" src_o="http://payload.cargocollective.com/1/0/30073/484089/newsprint_BOS_BWI_Launch_spc_o.jpg" data-mid="2325951" border="0" align="left"/> JetBlue received much acclaim for work that called-out the "CEOs … basically anyone with 'C' in their title." To all the big wigs who can't use private jets,...